April 5, 2012
Earlier today, Beyoncé revealed two new sites: Her own Tumblr featuring private photos of herself and family as they bond together and travel around the world, and also a new official website,Beyonce.com. With the assistance of creative director and web designer Matthew Siskin, both turned out to be very aesthetic and interactive.
In continuance of great news, Beyoncé's single "Love on Top", which was released in December, scores its sixth week atop Billboard's R&B/Hip-Hop Singles chart. Simultaneously, the track holds the number one position on Dance/Club Play Songs chart.
Back to the websites! On the Tumblr account, visitors get to see many, many photos of Beyoncé outside of the spotlight. From yachting to visiting beautiful gardens and theatre plays, Beyoncé's private life seems just as busy as the imaginable life of Sasha Fierce.
On Beyonce.com, fans get to view the world through her eyes. In addition to its elaborate design, there are sections designated for news, behind-the-scenes photos, tour dates, things the singer finds inspirational and a section for music including lyrics from every song on every album. Lastly, there is a section dedicated to the newly-named fanbase, the BeyHive. While the site left me in awe and admiration, I honestly was not loving this section too much.
On this page, there are various definitions of different types of 'Beys' in the 'Hive as well as some other related vocabulary, all created on the Know Your Bees Tumblr account about a year ago. Personally, I feel that this section is a bit...shallow and takes away from the seriousness that the rest of the site embodies. It also seems as though it encourages the craziness that Beyoncé told fans to "tone down" a few months back. However, the site is a huge success.
With all being said, have a look at the websites for yourself and feel free to share your thoughts/comments below!
Oh! And let's not forget that Beyoncé takes over Revel's Ovation Hall May 25-27; Pre-sale tickets begin TODAY at 4PM on Beyonce.com