Heat is the first women's fragrance created by Beyoncé Knowles with Givaudan Claude Dir and Olivier Gillotin. It was released on February 2, 2010. Heat is declined in three versions : Heat, Heat Rush and Midnight Heat.
Promotion[]
The television commercial was directed by Jake Nava (who has directed many videos for Beyoncé) and features Beyoncé in a red satin dress sweating in a steamy room while a newly covered version of "Fever" plays in the background.[1] Print advertising, shot by Michael Thompson, depicts a sultry Knowles in the same dress worn in the TV campaign.
Limited edition EP
A limited edition extended play (EP) also titled Heat was released as promotion for the fragrance. Promotion in the United States for the perfume took place with a free tote bag,[2] while the limited edition EP was used as promotion for all United Kingdom releases of the perfume.[13] One compact disc copy of the EP was included with every purchase of a 50 ml bottle of Heat.[3] In 2003, Knowles covered Little Willie John's song "Fever" for The Fighting Temptations soundtrack. Knowles re-recorded the song for the fragrance's television commercial, and it was included on Heat. The EP also contains remixes of songs Knowles previously recorded; Karmatronic remixed "At Last" and "Satellites", Catalyst remixed "Broken-Hearted Girl" and Lost Daze remixed "Smash Into You". The Catalyst remix of "Broken-Hearted Girl" was previously made available on Knowles' 2009 remix album Above and Beyoncé – Video Collection & Dance Mixes.[4] While promoting the EP, British retailer Debenhams stated that it is composed of five of Knowles' greatest hits.[5] "Fever" was released as a promotional single via digital download on February 8, 2010.[6]
Track listing
- "Fever"
- "At Last" (Karmatronic Remix)
- "Broken-Hearted Girl" (Catalyst Remix)
- "Satellites" (Karmatronic Remix)
- "Smash Into You" (Lost Daze Remix)
Personnel
Credits for Heat, adapted from the CD liner notes:[7]
- Executive producer - Beyoncé Knowles, Moe Cohen
- Vocals - Beyoncé Knowles
- Mastering - Tom Coyne
- Producers - Beyoncé Knowles, Chink Santana, Achillies Sparta, Peter Krakczar, Catalyst, Frank DeMaria, Anthony Saputo, Peace Bisquit
- Remix Coordination - Angelo "Pepe" Skordos, Bill Colozman
Reception[]
Within days of the fragrances release it became the number one scent in America.[8] The fragance won the Lifestyle Award at the Norwegian Cosmetics Awards.[9] The jury says: The lady behind is a visionary, trend-setting global icon, a role model who proves that it is possible. Her style is a blend of sexy and chic elegance. Now the very essence of her self-assured style inspired a captivating fragrance that unleashes a powerful fire from its interior.
Products[]
The bottles have a rounded base, a squared neck and a gradient effect from the base to the middle of the bottle.
Heat[]
The main colors of Heat are red and gold. The tagline of the perfume is "Catch the Fever". This edition includes four sizes of EDP:
- 0.5 oz.
- 1 oz. for $39
- 1.7 oz. for $49
- 3.4 oz. for $59
The collection includes also a Body Lotion (6.7 oz.) and a Body Mist (4.2 oz.) featuring the colors of the brand.
Ingredients[]
This fragrance is fruity, floral and woody.
- Top notes: Red Vanilla Orchid, Magnolia, Neroli, Peach.
- Heart notes: Almond Macaroon, Honeysuckle Nectar, Crème de Musk.
- Base notes: Sequoia Milkwood, Tonka Bean, Amber.
===Heat Ultimate Elixer===
]
This fragrance is a more sensual version of heat which is limited edition. The collection is set with a dark crimson gradient And comes with an old fashioned perfume spray. This perfume was released in 50ml / 1.7 fl.oz
Ingredients[]
- Top notes: Cedarwood
- Heart notes: Amber
- Base notes: Vanilla, Tonka Bean
Heat Rush[]
In February 2011, Knowles released another sister scent titled "Heat Rush". While Heat is billed as an overtly sexy fragrance, Heat Rush is intended to be more of a daytime fragrance.[14]
The tagline of this perfume is "Feel the Rush". This edition includes a Body Lotion and a Body Mist, and the EDP is declined in the same sizes of Heat. However, this bottle has an orange gradient.
Ingredients[]
Heat Rush is fruity floral, more fresh than Heat.
- Top notes: Passion Fruit, Blood Orange, Brazilian Cherry.
- Heart notes: Yellow Tiger Orchid, Mango Blossom, Orange Hibiscus.
- Base notes: Teak Wood, Honey Amber, Musk.
Midnight Heat[]
The perfume's tagline is "Heat up the Night". The collection is set with a purple color ; Knowles wanted to do something that shows mystery and sex appeal, it's the "ultimate evening scent". Unlike other fragrances, this collection includes only a Body Lotion.
Ingredients[]
Heat Rush is fruity floral, more fresh than Heat.
- Top notes: Dragonfruit, Starfruit, Armenian Plum.
- Heart notes: Purple Mokara Orchid, Queen of the Night Black Tulip, Purple Peony.
- Base notes: Warm Amber, Patchouli, Sandalwood.